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The South Korean automobile company Hyundai enjoys a 17% share of the passenger car market in India. They were able to beat the competition by changing subtle aspects of the Hyundais sold in India such as the roof lines to accommodate motorists wearing a turban. The company has shown that understanding a nation’s _____ can lead to business success. a) political differences b)economic differences c) sociocultural differences d) legal differences
s
The South Korean automobile company Hyundai enjoys a 17% share of the passenger car market in India. They were able to beat the competition by changing subtle aspects of the Hyundais sold in India such as the roof lines to accommodate motorists wearing a turban. The company has shown that understanding a nation’s sociocultural differences can lead to business success.
Expert answered|AvenJom|Points 137|
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Asked 10/3/2012 8:54:29 AM
Updated 10/19/2018 6:58:33 AM
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This answer has been confirmed as correct and helpful.
Edited by Janet17 [10/19/2018 6:58:27 AM], Confirmed by Janet17 [10/19/2018 6:58:32 AM]
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