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current Media evolution
Media are not merely the consequence of technical inventions, but derive from a two-stage process of inventing and ‘social institutionalizing’. [ The technical invention just improves on the old media: for example, Gutenberg improved writing, films improved older optical media and wireless improved wired telegraphy. In the next phase of innovation, new media become institutionalized: now, new media such as the periodical press, motion pictures and broadcasting emerge. A process of ‘social institutionalizing’ changes the invented media fundamentally. ]
Expert answered|jtj_hello|Points 36|
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Asked 2/22/2014 8:14:14 AM
Updated 2/22/2014 10:40:36 PM
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Added 2/22/2014 10:40:36 PM
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