employment, regardless of age or disability. Personalisation is a key strand in current and emerging health and social care policy. The Department of Health’s 2010 White Paper Equity and Excellence: Liberating the NHS continues to advocate person-centredness as a key priority. Shared decision making, access to more information, choice of provider and greater collective patient voice are all committed to as routes to achieving this. Personalisation provides an opportunity for NHS staff to think about what it is like for service users to access and navigate the healthcare system. It offers a framework for commissioners and providers of health services to ensure a joined-up approach and access to high quality, flexible and responsive health care. ]