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The ratio of __________ to price is referred to as value.
The ratio of perceived benefits to price is referred to as value.
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Asked 12/5/2013 3:26:03 PM
Updated 340 days ago|1/6/2018 7:29:26 AM
1 Answer/Comment
Flagged by emdjay23 [1/6/2018 2:58:20 AM], Unflagged by yumdrea [1/6/2018 7:29:23 AM], Edited by yumdrea [1/6/2018 7:29:26 AM]
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The ratio of perceived benefits to price is referred to as value.
Added 340 days ago|1/6/2018 2:58:18 AM
This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [1/6/2018 7:29:27 AM]
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The marketing director for a(n) __________ is most likely to believe the following statement, "The purpose of advertising is to increase demand for the product class."
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Not Answered
Updated 192 days ago|6/3/2018 10:38:53 AM
1 Answer/Comment
The marketing director for a pure monopolist competitor is most likely to believe the following statement, "The purpose of advertising is to increase demand for the product class."

Added 192 days ago|6/3/2018 10:38:53 AM
This answer has been confirmed as correct and helpful.
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