27. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
A. Facilitator B. Referent actor
C. Opinion leader D. Social role player
The Opinion leader is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
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Asked 9/19/2012 9:39:55 PM
Updated 11/26/2014 3:20:51 PM
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