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should unilever bring out a new brand or use one of its existing brands to target the NE brazilian market
In order to gain market shares through the low-income segment of the Brazilian market, Unilever should launch a new Detergent Powder brand at an affordable price, which could replace in the long-run Campeiro, its cheapest brand. [ source and more information, go to: [Source: Yahoo] ]
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Asked 4/9/2012 1:41:03 PM
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