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6. _________ is also called point of purchase activity. (a) Direct Marketing (b) Merchandising (c) Sales promotion (d) Personal selling
(A) Direct marketing is also called point of purchase activity.
Expert answered|andrewpallarca|Points 21123|
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Asked 4/18/2013 8:14:42 AM
Updated 1/14/2014 9:37:05 AM
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This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [1/14/2014 9:37:05 AM]
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