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What lessons can other Indian businesses learn from the experience of Arvind Mills
The reputation of this plant has spread far and wide and now it is loaded mostly with export orders from renowned global brands such as GAP, Next, Espiri, and the like. [ Recently the plant was identified by Tommy Hilfiger to make its brand of shirts for the Indian market. As a result, Arvind Brands has had to take over four other factories in Bangalore on wet lease to make the Arrow brand of garments for the domestic market. In fact, the demand pressure from global brands which want to outsource form Arvind Brands is so great that the company has had to set up another large factory for
export jobs on the outskirts of Bangalore. The new unit of 75,000 sq. ft. has cost Rs 16 crore and can turn out 8,000 to 9,000 shirts per day. The technical collaborators are the renowned C&F Italia of Italy. Among the cutting edge technologies deployed here are a Gerber make CNC fabric cutting machine, automatic collar and cuff stitching machines, pneumatic holding for tasks like shoulder joining, threat trimming and bottom hemming, a special machine to attach and edge stitch the back yoke, foam finishers which use air and steam to remove creases in the finished garment, and many others. The stitching machines in this plant can deliver up to 25 stitches per inch. A continuous monitoring of the production process in the entire factory is done through a computerised apparel production management system, which is hooked to every machine. Because of the use of such technology, this plant will need only 800 persons for a capacity which is three times that of the first plant which employs 580 persons. Exports of garments made for global brands fetched Arvind Brands over Rs 60 crore in 2002, and this can double in the next few years, when the new factory goes on full stream. In fact, with the lifting of the country-wise quota regime in 2005, there will be surge in demand for high quality garments from India and Arvind is already considering setting up two more such high tech export-oriented factories. It is not just in the area of manufacture but also retailing that the Arrow brand brought a wind of change on the Indian scene. ]
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Asked 10/21/2011 3:30:26 AM
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Why has Toyoda failed to capture the Chinese market?Why isit trailing behind its rivals?
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Toyota has struggled in the Chinese market because of strong local competition, higher prices, and slower adaptation to local preferences. It is trailing behind rivals who offer more affordable, tailored models and aggressive marketing in China.
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