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Karry-Lite, the manufacturer of light-weight suitcases with wheels, uses as its slogan, “Takes the ‘lug’ out of luggage.” This slogan illustrates the use of _____ segmentation. Select one: a. geodemographic b. benefit c. functional d. usage-rate e. feature-based
Karry-Lite, the manufacturer of light-weight suitcases with wheels, uses as its slogan, “Takes the ‘lug’ out of luggage.” This slogan illustrates the use of Benefit segmentation.
Expert answered|emdjay23|Points 3209|
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Asked 3/16/2014 7:29:18 PM
Updated 3/16/2014 7:49:12 PM
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Which of the following statements best describes the reason marketers find geodemographic segmentation so effective? Select one: a. “A bird in the hand is worth two in the bush.” b. “Every action has an opposite and equal reaction.” c. “A rifle is more exact than a shotgun.” d. “Don’t put all of your eggs in one basket.” e. “Birds of a feather flock together.”
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Updated 3/16/2014 8:30:56 PM
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e. “Birds of a feather flock together.” This best describes the reason marketers find geodemographic segmentation so effective.
Added 3/16/2014 8:30:56 PM
This answer has been confirmed as correct and helpful.
The process that creates changes in behavior is called: Select one: a. selective adaptation. b. learning. c. involvement manipulation. d. attitude adjustment. e. behavior normalization.
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Updated 164 days ago|7/5/2018 11:24:29 AM
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The process that creates changes in behavior is called: learning.
Added 164 days ago|7/5/2018 11:24:29 AM
This answer has been confirmed as correct and helpful.
Confirmed by Janet17 [7/5/2018 11:43:05 AM], Janet17 [7/5/2018 11:43:05 AM]
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