________ combines all the promotional tools employed by a firm into one comprehensive and unified promotional strategy. A market unification plan Integrated marketing communication A push promotional program A target coordination program

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Integrated Marketing Communication (IMC) combines all the promotional employed by a firm into one comprehensive and unified promotional strategy.

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Asked 11/15/2015 2:50:35 PM

Updated 5/16/2016 8:35:26 PM

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matahari

Integrated Marketing Communication (IMC) combines all the promotional employed by a firm into one comprehensive and unified promotional strategy.

Added 5/16/2016 8:35:26 PM

This answer has been confirmed as correct and helpful.

Confirmed by yumdrea [5/16/2016 8:41:11 PM]

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At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility. possession form secondary alterationa

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Updated 11/9/2015 3:55:51 AM

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jeifunk

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides FORM utility.

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___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment. Cash-and-carry wholesalers Rack jobbers Merchandise forwarders Consignment agents

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Updated 11/8/2015 10:55:28 PM

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Andrew.

Rack jobbers are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

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A __________ offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods. department store category killer store saturation retailer cash-and-carry retailer

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Updated 2/27/2018 7:59:58 PM

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Masamune

A category killer store offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods.

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Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar? Rack jobbers Cash-and-carry wholesalers Piggy-backers Freight forwarders

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Updated 2/27/2018 8:00:34 PM

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Masamune

Freight forwarders would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar.

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Companies that adopt a pull strategy target their promotional efforts toward: consumers. retailers. wholesalers. manufacturers.

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Updated 12/2/2018 8:50:00 AM

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matahari

Companies that adopt a pull strategy target their promotional efforts toward: consumers.

Added 12/2/2018 8:50:00 AM

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