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What is market partitioning?
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Asked 1/6/2015 5:14:03 PM
Updated 9/2/2017 12:15:50 PM
2 Answers/Comments
Edited by Masamune [9/2/2017 12:13:55 PM], Edited by Masamune [9/2/2017 12:14:16 PM]
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User: What is market partitioning?

User: What is Adam's theory?

Question
Asked 1/6/2015 5:14:03 PM
Updated 9/2/2017 12:15:50 PM
2 Answers/Comments
Edited by Masamune [9/2/2017 12:13:55 PM], Edited by Masamune [9/2/2017 12:14:16 PM]
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Market partitioning is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.
Added 9/2/2017 12:14:49 PM
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Adam's Theory or Adam's Equity Theory acknowledges that subtle and variable factors affect an employee's assessment and perception of their relationship with their work and their employer.
Added 9/2/2017 12:15:50 PM
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“Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.”
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Large scale future oriented plans for interacting with the competitive environment to achieve the company objective refers to Strategy.

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