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The first stage in the new-product process is called: idea generation. screening and evaluation. business analysis. new-product strategy development. concept testing.
The first stage in the new-product process is called idea generation.
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Asked 6/2/2013 3:45:51 PM
Updated 216 days ago|2/20/2018 10:10:47 AM
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Edited by jeifunk [2/20/2018 10:10:47 AM]
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The first stage in the new-product process is called idea generation.
Added 216 days ago|2/20/2018 10:10:44 AM
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The second step in the sequential building process of brand equity is known as develop positive brand awareness establish a brand's meaning in the minds of consumers elicit the proper consumer responses to a brands identity and meaning create a consumer-brand connection reward loyal customer behavior
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The second step in the sequential building process of brand equity is known as create a consumer-brand connection.
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