Question and answer
__________ is a marketing management aid which refers to how customers think about proposed and/or present brands in a market. A. Positioning B. Customer relationship management (CRM) C. Market scanning D. Market segmentation E. Brand familiarity
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A. POSITIONING is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
andrewpallarca|Points 18742|
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Asked 1/21/2013 4:21:39 PM
Updated 2/27/2014 9:21:52 AM
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This answer has been confirmed as correct and helpful.
Edited by yumdrea [2/27/2014 9:21:50 AM], Confirmed by yumdrea [2/27/2014 9:21:52 AM]
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1 Answer/Comment
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