Without adopting the marketing concept a company can not possible hope to develop future plan.Discuss this statement from the view point of a financial service product.

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Without adopting the marketing concept a company can not possible hope to develop future plan.Discuss this statement from the view point of a financial service product.

You must know who you are marketing the product to before you can develope a plan. Age, gender and income plays an important role in who buys what products and why.

Expert answered|lisawelch|Points 1832|Rating ***** (+340 -11)

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Asked 3/5/2009 12:20:26 PM

Updated 6/22/2023 4:21:52 AM

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Without adopting the marketing concept, a financial service product cannot possibly hope to understand and meet the needs of its target customers, identify market opportunities, and effectively position itself for long-term success.

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Added 6/22/2023 4:21:52 AM

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