What is the sociodemographic description of fans and players in basketball?
Despite its rapid growth, in the last few years the Greek
Professional Basketball League has been concerned with the
significant decrease in the general interest surrounding the
game of basketball, [ which has resulted in a fewer number of
fans attending the league’s games. The Basketball Spectator
Non-Attendance Scale is an instrument that facilitates
the identification of factors associated
at professional basketball games in Greece. The scale was
successfully tested for validity and reliability with a convenience
sample of 270 students at the University of Athens.
The design of the instrument, its practical applications and
results from our initial findings are reported and explained.
The paper also provides a review of attendance and non-attendance
studies at sporting events, which are discussed in
the context of current theoretical perspectives. Tentative recommendations
are made for reaching this rather sizable
non-attendance market. ]
There are no new answers.