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Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using A. Dual distribution. B. A corporate channel system. C. Pushing. D. Exclusive distribution.
Weegy: C. Pushing. User: Integrated direct-response promotion: A. Is not necessary or useful when the channel of distribution involves intermediaries. B. Is usually part of a pushing effort rather than part of a pulling approach. C. Focuses on achieving a measurable, direct response from specific target customers. D. None of these are true. (More)
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Updated 8/1/2014 7:19:59 AM
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Integrated direct-response promotion: Focuses on achieving a measurable, direct response from specific target customers.
Added 8/1/2014 7:19:59 AM
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