
When segmenting broad product-markets, cost considerations tend
A. To be unimportant as long as the segmenting dimensions are operational.
B. To ...
lead to more aggregating.
C. To lead to a large number of small, but very homogeneous, product-market segments.
D. To encourage managers to disregard the criterion that a product-market segment should be substantial.

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User: When segmenting broad product-markets, cost considerations tend
A. To be unimportant as long as the segmenting dimensions are operational.
B. To lead to more aggregating.
C. To lead to a large number of small, but very homogeneous, product-market segments.
D. To encourage managers to disregard the criterion that a product-market segment should be substantial.
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