How would you characterize the Guinness brand?
Guinness is one of the world's best-known brands, and a key product as well as the lead beer in Diageo's global portfolio. Yet Guinness's reputation is arguably much bigger than its sales would suggest. [ Something of an acquired taste, the stout trails higher-selling international lagers such as Heineken or Carlsberg, although its distinctive black-and-white branding and striking, often surreal
advertising is recognized worldwide. ]
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