Question and answer
The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: B. MARKET SEGMENTATION.
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User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:

Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: B. MARKET SEGMENTATION.
alfred123|Points 5387|

User: _____________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Weegy: The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: MARKET SEGMENTATION. [ ]
andrewpallarca|Points 28607|

User: Marketing research which seeks structured responses that can be summarized is called

Weegy: Marketing research which seeks structured responses that can be summarized is called Quantitative research.





User: One of the major disadvantages of the focus group interview approach is that

Weegy: The major problem with ... One of the major disadvantages of the focus group interview ... is an orderly and objective approach to judging how ... [ ]


User: One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered

Weegy: The answer is A. ideas generated by the group cannot be tested later with other research.
shazque69|Points 30|

User: When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line

Weegy: D. The research conclusions will vary depending on who watches the interview whether online or off-line. is when focus group interviews are used in marketing
MrG|Points 5234|

User: Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant

Weegy: Focus groups: B. yield results that are largely dependent on the viewpoint of the researcher.
Expert answered|alfred123|Points 5387|

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Asked 1/2/2014 2:46:29 PM
Updated 1/3/2014 3:43:58 AM
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One of the major disadvantages of the focus group interview approach is that: B. it is difficult to measure the results objectively.
Added 1/3/2014 3:43:58 AM
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Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?
Weegy: Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. [ These decisions would fall under the product variable of the marketing mix. ] User: Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? Weegy: Placement User: arketing strategy planners should recognize that: Weegy: Marketing strategy planners should recognize that: A. Target marketing is not limited to small market segments. B. [ Large firms like General Electric, ] User: marketing strategy planners should recognize that: Weegy: Marketing strategy planners should recognize that, target marketing is not limited to small market segments. User: Target marketing, in contrast to mass marketing, Weegy: E User: Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments Weegy: Target marketing, in contrast to mass marketing: D. focuses on fairly homogeneous market segments (More)
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Asked 1/2/2014 2:36:42 PM
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