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Q: What are the editorial and design differences between a Web magazine and a print magazine?
A: As a print designer, you may work on: Magazine advertisements Product design and packaging Business cards Logos As a web designer, [ you may work on: Standard HTML websites Flash websites Email newsletters Banner advertising Of course the list for can go on for both, but the basic difference is that when designing for print you will end up with a finished product that someone can hold in their
hand, and when designing for the web you will generally work on an ever-evolving piece viewed on a computer display. Audience When beginning a project, it is important to think about the experience of your audience, which differs greatly between print and web design. At the most basic level, the web is interactive and print pieces are usually not. In print, you are trying to get your audience to stay on a page long enough to get a marketing message across. You are often faced with a limited area in which to achieve this, such as a one-page magazine ad. In some cases, you are trying to catch their attention and have them dive deeper into your product, as with a book cover or the first page of a brochure. One of the benefits of print design is that you are dealing with a physical product, so physical properties such as texture and shape can help you achieve your design goals. As an example, paper companies will take out magazine ads printed on their own paper, allowing the audience to feel the weight and texture of their product. On the web, you are generally trying to keep your audience on a specific website for as long as possible. The amount of pages to work with can be unlimited, so you ‘tease’ the audience with snippets of content to entice them into clicking further into your site. Clear navigation (buttons that users click to get to the sections of your site), animation, sound and interactivity all come into play. ]
Expert answered|dvalencia1|Points 110|
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Asked 9/14/2013 10:32:01 AM
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