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Q: What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Provide examples from the marketplace.
A: Marketing and sales have such different functions and goals that it would be counterproductive to have one existing as a part of another. The goals of the marketing function should be to develop a company and/or product image on the market that [ makes it more identifiable, relate-able and desirable. Marketing should also be addressing any potential concerns and gaps the market may have
regarding the product they provide, and streamline any customer touch-points so that it effectively engages the customers with the brand at every contact. Sales should be solely concerned with generating revenues and consistently finding leads to close on a number. In the most successful organizations, the head of marketing and the head of sales are usually of equal seniority and they would both report to perhaps a president of the division or a chief executive. ]
ahbynaz|Points 90|
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Asked 7/6/2013 9:26:42 PM
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