Develop and agree common objectives when working with colleagues
The main benefits of building good working relationships with your colleagues are
• It helps to develop your working practices to understand the points of view of
your colleagues and to understand why they do things a certain way.
• It [ spreads good practice throughout an organisation.
• It improves your networking skills, which are vital for career development.
• You are able to
improve your decision making by having a wider access to
information about all aspects of your PR campaign.To develop good working relationships with colleagues and stakeholders, and to
avoid conflict, it is essential to share a common purpose. This may relate to a single
project goal or it may be the overall aim of a whole organisation. Communicating
with colleagues and stakeholders is the only way of identifying and agreeing a
common sense of purpose.Identifying a common purpose
Having identified your key internal stakeholders, you need to engage them in
discussion about your project or campaign plans. By doing this early on in your
project, you will be able to set SMART goals about how you would like each part of
your project to proceed. ]
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