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Which of the following sets of terms describe approaches used by B2C marketers to segment their markets? Answer reactive, adaptive, and resistant responders. opportunistic, altruistic, and
grassroots buyers. bleeding edge, leading edge, and seeding edge customers. demographic, psychographic, and behavioral factors
Hello...When firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of psychographic segmentation. thank you
Expert answered|Marvel2|Points 977|
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Asked 7/27/2013 3:23:03 PM
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bonstrangle, please select the correct answer from the given choices, restate the question as part of your answer and provide a source to verify its accuracy.
Please see my answer above as an example.

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Updated 262 days ago|11/30/2013 10:59:35 PM
1 Answer/Comment
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Added 262 days ago|11/30/2013 10:59:35 PM
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