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Q: Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis
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A: The answer is D. situation analysis research.
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User: Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis research

Weegy: The answer is D. situation analysis research.
shazque69|Points 30|

User: One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered

Weegy: One of the major disadvantages of the focus group interview approach is that: B. it is difficult to measure the results objectively.
debnjerry|Points 48181|

User: When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line

Weegy: The answer is A. each person in the group answers the same questionnaire, to focus the discussion
boyutut|Points 155|

User: Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a new line of clothing D. Spending time in stores observing customers' behavior

Weegy: Answer is A) Looking through the company's marketing information system to see past sales trends.
samn|Points 4057|

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Asked 7/1/2013 12:51:32 PM
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