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_____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused. Answer Interpersonal and mass communications (IMC) approach Promotional mixing Integrated marketing communications Creative selling Relationship marketing
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Updated 310 days ago|9/18/2015 6:20:18 PM
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Integrated Marketing Communications is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused.
Added 310 days ago|9/18/2015 6:20:18 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by yumdrea [9/18/2015 8:43:31 PM]
_____ consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.
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Updated 9/8/2013 5:19:24 PM
1 Answer/Comment

SALES PROMOTION- consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.

Added 9/8/2013 5:19:25 PM
A feature of a product is called a(n): Answer asset appeal attribute element benefit
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Updated 223 days ago|12/14/2015 11:04:59 AM
1 Answer/Comment
A feature of a product is called an attribute.
Added 223 days ago|12/14/2015 11:04:59 AM
This answer has been confirmed as correct, not copied, and helpful.
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