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Q: The four major promotional tools (advertising, personal selling, sales promotion, and public relations) are known collectively as the
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Asked 9/8/2013 5:00:43 PM
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_____ is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. Answer Personal selling Advertising Mass communications Public relations Sales promotion
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Updated 8/31/2016 1:14:41 AM
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Public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance.
Added 8/30/2016 2:38:02 PM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [8/31/2016 1:14:42 AM]
A feature of a product is called a(n): Answer asset appeal attribute element benefit
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Updated 12/14/2015 11:04:59 AM
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A feature of a product is called an attribute.
Added 12/14/2015 11:04:59 AM
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