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_____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused. Answer Interpersonal and mass communications (IMC) approach Promotional mixing Integrated marketing communications Creative selling Relationship marketing
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Updated 9/18/2015 6:20:18 PM
1 Answer/Comment
Integrated Marketing Communications is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused.
Added 9/18/2015 6:20:18 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by yumdrea [9/18/2015 8:43:31 PM]
_____ consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.
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Updated 9/8/2013 5:19:24 PM
1 Answer/Comment

SALES PROMOTION- consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.

Added 9/8/2013 5:19:25 PM
_____ is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. Answer Personal selling Advertising Mass communications Public relations Sales promotion
Question
Updated 138 days ago|8/31/2016 1:14:41 AM
1 Answer/Comment
Public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance.
Added 139 days ago|8/30/2016 2:38:02 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by jeifunk [8/31/2016 1:14:42 AM]
A feature of a product is called a(n): Answer asset appeal attribute element benefit
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Updated 12/14/2015 11:04:59 AM
1 Answer/Comment
A feature of a product is called an attribute.
Added 12/14/2015 11:04:59 AM
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