Question and answer
A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his
thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem D. develop a hypothesis and predict the future behavior of sales
C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem
Get an answer
Original conversation
User: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem D. develop a hypothesis and predict the future behavior of sales

Weegy: C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem
chikaygoods|Points 250|

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a new line of clothing D. Spending time in stores observing customers' behavior

Weegy: Answer is A) Looking through the company's marketing information system to see past sales trends.
samn|Points 4057|

User: ) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.

Weegy: The answer is D. Unsought products are not shopped for at all. [ ]
jeifunk|Points 9765|

User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the A. political environment B. social and cultural environment C. competitive environment D. firm's resources and objectives

Weegy: The attitudes and behavior patterns of consumers making a purchasing decision are part of the B. social and cultural environment
cjabward|Points 700|

User: The observing method in marketing research A. uses personal interviews B. may require customers to change their normal shopping behavior C. is used to gather data without consumers being influenced by the process D. is not suitable for obtaining primary data



Weegy: The observing method in marketing research uses personal interviews.
Expert answered|emdjay23|Points 1515|

Question
Asked 5/25/2013 3:23:03 PM
0 Answers/Comments
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
21,042,375 questions answered
Popular Conversations
What is the equation of a line that passes through (-6, 2) and has a ...
Weegy: The information from the question is incomplete. We need at least two points. You only provided one. User: ...
5/22/2015 11:40:38 AM| 3 Answers
Real Estate
Weegy: yes, what would you like to know about real estate. User: Property management Weegy: hi, what weegy question ...
5/22/2015 1:56:08 AM| 2 Answers
Identify the biotic factor of an ecosystem from the ...
Weegy: In Temperate forests you would be most likely to enjoy leaves changing color in the fall.
5/22/2015 11:48:06 AM| 2 Answers
transmits digital signals
5/22/2015 12:28:55 PM| 2 Answers
Define race
5/22/2015 3:35:35 PM| 2 Answers
Weegy Stuff
S
L
Points 706 [Total 1236]| Ratings 2| Comments 686| Invitations 0|Offline
S
Points 461 [Total 469]| Ratings 1| Comments 451| Invitations 0|Offline
S
1
Points 453 [Total 845]| Ratings 1| Comments 443| Invitations 0|Online
S
P
C
L
P
L
1
P
P
1
P
1
Points 204 [Total 8950]| Ratings 0| Comments 204| Invitations 0|Offline
S
L
P
Points 153 [Total 2630]| Ratings 0| Comments 153| Invitations 0|Online
S
1
L
L
Points 67 [Total 8250]| Ratings 0| Comments 67| Invitations 0|Offline
S
L
Points 56 [Total 3810]| Ratings 2| Comments 36| Invitations 0|Offline
S
Points 33 [Total 53]| Ratings 0| Comments 33| Invitations 0|Offline
S
L
1
R
Points 20 [Total 1307]| Ratings 0| Comments 20| Invitations 0|Offline
S
Points 20 [Total 20]| Ratings 0| Comments 20| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.