You have new items in your feed. Click to view.
Question and answer
Q: How has technology affected marketing?
A: Technology has enabled marketers to better utilize market research, create customer databases, [ and incorporate other types of information to better reach their customers.This enables marketers to send customized messages and offerings to carefully selected target audiences. In the old days, marketers had little choice but to deliver a universal message to a mass audience in the hope that it
might reach a few customers. (This was called the "shotgun approach.") But today, marketers are able to reach very select audiences based on customer demographics and psychographic profiles. (This is also known as using a "sniper's rifle.") As a result, marketers are wasting less money promoting their products to the wrong customers. Have you ever used a frequent shopper card at your local grocery store? Every time you swipe your card or punch in your phone number, you are feeding information into a customer database that defines you by your purchasing habits. The store knows how often you shop each week, the most popular items in your grocery cart, the size of your average purchase, and more. So, the guy buying Cheese Whiz and Budweiser ends up fitting a completely different customer profile than the shopper who buys imported cheese and fine wine. The store can use this information to provide you messages they know will be of particular interest to you, or they can sell your customer profile information to other marketers. So, for example, if a producer of high end luxury food products wanted to reach high end customers who shop at Safeway, they could do exactly that. Also, going back just a bit further... another example of how technology has impacted the world of marketing is in the area of Cable Television. Cable television has created a very fragmented viewing audience. In the old days, there were basically three networks: ABC, CBS and NBC. Now there are hundreds, each of which caters to very select audiences. This also allows television advertisers to reach more highly targeted audiences. ]
Expert answered|pups12|Points 68|
Question
Asked 4/19/2013 6:01:31 PM
Updated 4/19/2013 8:04:02 PM
1 Answer/Comment
Get an answer
New answers
Rating

There are no new answers.

Comments
pups12, when you copy information from another website, you must provide a link to your source.

Please review the basic rules
Added 4/19/2013 8:04:02 PM
Add an answer or comment
Log in or sign up first.
25,747,653 questions answered
Popular Conversations
Calculate the product 1/3 and 1/5
Weegy: The product of 1/3 and 1/4 is 1/12. Solution: 1/3 * 1/4 = 1/12
5/23/2017 9:39:31 PM| 1 Answers
Which type of tax is applied only to particular goods? A. excise ...
Weegy: Excise tax is applied only to particular goods.
5/23/2017 7:13:31 PM| 0 Answers
In “A Few Don’ts,” Pound encourages the use of __________instead of ...
Weegy: In A Few Don'ts, Pound encourages the use of The Concrete instead of the vagueness of abstractions. User: ...
5/22/2017 11:51:10 AM| 0 Answers
Giving human characteristics to objects or ideas is
Weegy: Giving human characteristics to objects or ideas is PERSONIFICATION.
5/19/2017 10:58:38 PM| 0 Answers
Motivation refers to forces that
Weegy: Motivation refers to forces that: energize, direct, and sustain a person's efforts.
5/19/2017 10:41:24 PM| 0 Answers
  Which of these verbs is spelled the same but pronounced ...
Weegy: Read is spelled the same but pronounced differently depending on the tense.
5/26/2017 3:57:20 PM| 0 Answers
Which branch of government makes the law
Weegy: The legislative branch of government makes the law.
5/24/2017 6:13:01 PM| 0 Answers
A tapeworm lives off the nutrients in an animal s digestive tract. ...
Weegy: A tapeworm lives off the nutrients in an animal's digestive tract. Therefore, a tapeworm is a PARASITE.
5/24/2017 10:19:19 AM| 0 Answers
Giving human characteristics to objects or ideas is
Weegy: Giving human characteristics to objects or ideas is PERSONIFICATION.
5/24/2017 10:17:32 AM| 0 Answers
Stage 1 of delivery averages about 8 hours but may be longer for ...
Weegy: Stage 1 of delivery averages about 8 hours but may be longer for first-time mothers. TRUE.
5/24/2017 10:12:05 AM| 0 Answers
Weegy Stuff
S
Points 26 [Total 26] Ratings 0 Comments 26 Invitations 0 Offline
S
Points 11 [Total 11] Ratings 0 Comments 1 Invitations 1 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 10 [Total 366] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
P
P
L
P
P
P
Points 7 [Total 1730] Ratings 0 Comments 7 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
S
Points 2 [Total 467] Ratings 0 Comments 2 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.