Notice: Payments for answers will end 4/10/2017. Click for more info.
You have new items in your feed. Click to view.
Question and answer
Q: How has technology affected marketing?
A: Technology has enabled marketers to better utilize market research, create customer databases, [ and incorporate other types of information to better reach their customers.This enables marketers to send customized messages and offerings to carefully selected target audiences. In the old days, marketers had little choice but to deliver a universal message to a mass audience in the hope that it
might reach a few customers. (This was called the "shotgun approach.") But today, marketers are able to reach very select audiences based on customer demographics and psychographic profiles. (This is also known as using a "sniper's rifle.") As a result, marketers are wasting less money promoting their products to the wrong customers. Have you ever used a frequent shopper card at your local grocery store? Every time you swipe your card or punch in your phone number, you are feeding information into a customer database that defines you by your purchasing habits. The store knows how often you shop each week, the most popular items in your grocery cart, the size of your average purchase, and more. So, the guy buying Cheese Whiz and Budweiser ends up fitting a completely different customer profile than the shopper who buys imported cheese and fine wine. The store can use this information to provide you messages they know will be of particular interest to you, or they can sell your customer profile information to other marketers. So, for example, if a producer of high end luxury food products wanted to reach high end customers who shop at Safeway, they could do exactly that. Also, going back just a bit further... another example of how technology has impacted the world of marketing is in the area of Cable Television. Cable television has created a very fragmented viewing audience. In the old days, there were basically three networks: ABC, CBS and NBC. Now there are hundreds, each of which caters to very select audiences. This also allows television advertisers to reach more highly targeted audiences. ]
Expert answered|pups12|Points 68|
Question
Asked 4/19/2013 6:01:31 PM
Updated 4/19/2013 8:04:02 PM
1 Answer/Comment
Get an answer
New answers
Rating

There are no new answers.

Comments
pups12, when you copy information from another website, you must provide a link to your source.

Please review the basic rules
Added 4/19/2013 8:04:02 PM
Add an answer or comment
Log in or sign up first.
25,791,707 questions answered
Popular Conversations
Aristotle was a student of Plato's. True False
Weegy: Aristotle was a student of Plato's. TRUE.
7/9/2017 6:34:10 PM| 1 Answers
Most collisions are caused by __________ A. drivers falling asleep at ...
Weegy: Most collisions are caused by driver's attitude.
7/9/2017 4:51:29 PM| 1 Answers
k2 + 3k + 2 = (k2 + k) + 2 ( __________ )
7/8/2017 8:58:45 AM| 1 Answers
Parasite can be Protozoa,fungi, or multicellular organisms. TRUE or ...
Weegy: Parasites can be protozoa, fungi, or multicellular organisms. TRUE.
7/7/2017 6:41:18 PM| 1 Answers
Development disabilities cannot be cured. TRUE or FALSE.
Weegy: Developmental disabilities cannot be cured. TRUE.
7/7/2017 6:00:57 PM| 1 Answers
. Classification of living things takes into consideration all of ...
Weegy: Classification of living things takes into consideration all of the following except: presence of cell ...
7/5/2017 12:07:33 PM| 1 Answers
What type of disorder is myasthenia gravis? A. Inflammatory ...
Weegy: Myasthenia gravis is a type of immune disorder. User: What surgical procedure involves breaking an ankylosed ...
7/5/2017 9:35:49 AM| 1 Answers
The lungs are the primary organ of the: digestive system respiratory ...
Weegy: The lungs are the primary organ of the: respiratory system. User: Endorphins are manufactured by the brain to ...
7/5/2017 6:54:42 AM| 1 Answers
During puberty you need more food and _____ to grow. oxygen carbon ...
Weegy: During puberty you need more food and oxygen to grow. User: Each cell in your body contains chromosomes.
7/5/2017 6:43:00 AM| 1 Answers
The condition of equilibrium that results in the displacement of the ...
Weegy: The condition of equilibrium that results in the displacement of the mantle by the continental and oceanic crust ...
7/10/2017 1:50:08 PM| 0 Answers
What is another name for the Circum-Pacific Belt? A. Pacific Ring ...
Weegy: Pacific Ring of Fire is another name for Circum-Pacific Belt
7/10/2017 1:47:35 PM| 0 Answers
Weegy Stuff
S
Points 29 [Total 30] Ratings 0 Comments 9 Invitations 2 Offline
S
Points 10 [Total 10] Ratings 0 Comments 0 Invitations 1 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 0 Comments 0 Invitations 1 Offline
S
Points 4 [Total 4] Ratings 0 Comments 4 Invitations 0 Offline
S
P
P
L
P
P
P
Points 4 [Total 1734] Ratings 0 Comments 4 Invitations 0 Offline
S
Points 3 [Total 3] Ratings 0 Comments 3 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.