Question and answer
How has technology affected marketing?
Technology has enabled marketers to better utilize market research, create customer databases, [ and incorporate other types of information to better reach their customers.This enables marketers to send customized messages and offerings to carefully selected target audiences. In the old days, marketers had little choice but to deliver a universal message to a mass audience in the hope that it
might reach a few customers. (This was called the "shotgun approach.") But today, marketers are able to reach very select audiences based on customer demographics and psychographic profiles. (This is also known as using a "sniper's rifle.") As a result, marketers are wasting less money promoting their products to the wrong customers. Have you ever used a frequent shopper card at your local grocery store? Every time you swipe your card or punch in your phone number, you are feeding information into a customer database that defines you by your purchasing habits. The store knows how often you shop each week, the most popular items in your grocery cart, the size of your average purchase, and more. So, the guy buying Cheese Whiz and Budweiser ends up fitting a completely different customer profile than the shopper who buys imported cheese and fine wine. The store can use this information to provide you messages they know will be of particular interest to you, or they can sell your customer profile information to other marketers. So, for example, if a producer of high end luxury food products wanted to reach high end customers who shop at Safeway, they could do exactly that. Also, going back just a bit further... another example of how technology has impacted the world of marketing is in the area of Cable Television. Cable television has created a very fragmented viewing audience. In the old days, there were basically three networks: ABC, CBS and NBC. Now there are hundreds, each of which caters to very select audiences. This also allows television advertisers to reach more highly targeted audiences. ]
Expert answered|pups12|Points 68|
Question
Asked 4/19/2013 6:01:31 PM
Updated 4/19/2013 8:04:02 PM
1 Answer/Comment
Get an answer
New answers
Rating

There are no new answers.

Comments
pups12, when you copy information from another website, you must provide a link to your source.

Please review the basic rules
Added 4/19/2013 8:04:02 PM
Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What does the term noise mean in marketing?
Weegy: “Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it. Market noise is the seemingly mindless back and forth movement on the smaller time frames. (More)
Question
Expert Answered
Asked 4/12/2013 7:18:48 AM
0 Answers/Comments
With so much advertising noise in the marketplace, how can a company ensure its message is heard?
Weegy: Noise, is anything that gets in the way of a recipient receiving the entire message which (in marketing) a company is trying to convey. [ This can be anything from regional dialogue differences, to poor message execution, to the intended recipient's lack of understanding. A company can take several steps to eliminate as much "noise" in their advertising campaigns as possible, by making the message clear and concise to begin with, as well as various marketing strategies to ensure their goal is achieved. Another helpful way to eliminate "noise" is to hire focus groups to give input on their interpretation of the intended message. ] (More)
Question
Expert Answered
Asked 4/12/2013 7:22:32 AM
0 Answers/Comments
What makes advertising children's toys on children's television shows an example of the pull strategy?
Weegy: For lower cost items, or items where customers may make a decision on the spot. (More)
Question
Expert Answered
Asked 4/12/2013 7:42:23 AM
0 Answers/Comments
Why should a company always look for what their target consumer want?
Weegy: Some of the reason why a company should always look for what their consumer wants: 1. Often companies are looking to improve how they are perceived by their target audience. [ Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. 2. To Drive up Sales Sponsorship geared to driving sales can be an extremely potent promotional tool. 3. To see if they are as excited about your product or service as you are ] (More)
Question
Expert Answered
Asked 4/12/2013 3:25:35 PM
0 Answers/Comments
How does geographical are effect Local Mom and Pops stores?
Weegy: The mom and pop store is probably a lot closer to your home. The local grocery store does have its disadvantages as well. [ First, there's a smaller selection than their big box store competitors, and prices are a bit higher because they cannot afford to buy in the quantities that the major box stores do. ] (More)
Question
Expert Answered
Asked 4/12/2013 3:38:31 PM
0 Answers/Comments
21,757,682 questions answered
Popular Conversations
There is a single instrument to measure climate change.
Weegy: There is a single instrument to measure climate change. FALSE. User: How do landfills contribute to global ...
7/29/2015 8:14:02 AM| 2 Answers
Which of the following is the best example of use of voice in a ...
Weegy: The answer is: D. a narrative about the food served in middle-school cafeterias. User: What is the best word ...
7/29/2015 9:00:04 AM| 2 Answers
After Alexander's death, Egypt was ruled by ...
Weegy: After Alexander's death, Egypt was ruled by Ptolemy. User: The philosophy that believed pleasure was the ...
7/29/2015 4:01:30 PM| 2 Answers
16. What kind of wines is Portugal most famous for? A. ...
Weegy: D. Port User: 17. The single most important ingredient in a good beer is high-quality A. malt. ...
7/29/2015 5:23:37 PM| 2 Answers
Choose the correct definition for extremo. A. extra B. ...
Weegy: end is the correct definition for extremo. User: Choose the correct translation for Yo puedo hacerlo. ...
7/29/2015 6:40:23 PM| 2 Answers
Weegy Stuff
S
1
L
Points 856 [Total 1367]| Ratings 1| Comments 846| Invitations 0|Offline
S
P
C
L
P
L
1
P
P
1
P
1
P
L
Points 734 [Total 10268]| Ratings 3| Comments 684| Invitations 2|Online
S
L
L
Points 348 [Total 8548]| Ratings 5| Comments 298| Invitations 0|Offline
S
Points 267 [Total 267]| Ratings 1| Comments 257| Invitations 0|Offline
S
Points 193 [Total 193]| Ratings 1| Comments 183| Invitations 0|Offline
S
1
L
L
Points 83 [Total 8463]| Ratings 0| Comments 83| Invitations 0|Offline
S
Points 65 [Total 65]| Ratings 0| Comments 65| Invitations 0|Offline
S
Points 50 [Total 50]| Ratings 3| Comments 20| Invitations 0|Offline
S
Points 41 [Total 41]| Ratings 2| Comments 21| Invitations 0|Offline
S
Points 18 [Total 318]| Ratings 0| Comments 18| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.