Question and answer
How has technology affected marketing?
Technology has enabled marketers to better utilize market research, create customer databases, [ and incorporate other types of information to better reach their customers.This enables marketers to send customized messages and offerings to carefully selected target audiences. In the old days, marketers had little choice but to deliver a universal message to a mass audience in the hope that it
might reach a few customers. (This was called the "shotgun approach.") But today, marketers are able to reach very select audiences based on customer demographics and psychographic profiles. (This is also known as using a "sniper's rifle.") As a result, marketers are wasting less money promoting their products to the wrong customers. Have you ever used a frequent shopper card at your local grocery store? Every time you swipe your card or punch in your phone number, you are feeding information into a customer database that defines you by your purchasing habits. The store knows how often you shop each week, the most popular items in your grocery cart, the size of your average purchase, and more. So, the guy buying Cheese Whiz and Budweiser ends up fitting a completely different customer profile than the shopper who buys imported cheese and fine wine. The store can use this information to provide you messages they know will be of particular interest to you, or they can sell your customer profile information to other marketers. So, for example, if a producer of high end luxury food products wanted to reach high end customers who shop at Safeway, they could do exactly that. Also, going back just a bit further... another example of how technology has impacted the world of marketing is in the area of Cable Television. Cable television has created a very fragmented viewing audience. In the old days, there were basically three networks: ABC, CBS and NBC. Now there are hundreds, each of which caters to very select audiences. This also allows television advertisers to reach more highly targeted audiences. ]
Expert answered|pups12|Points 68|
Question
Asked 4/19/2013 6:01:31 PM
Updated 4/19/2013 8:04:02 PM
1 Answer/Comment
Get an answer
New answers
Rating

There are no new answers.

Comments
pups12, when you copy information from another website, you must provide a link to your source.

Please review the basic rules
Added 4/19/2013 8:04:02 PM
Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What does the term noise mean in marketing?
Weegy: “Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it. Market noise is the seemingly mindless back and forth movement on the smaller time frames. (More)
Question
Expert Answered
Asked 4/12/2013 7:18:48 AM
0 Answers/Comments
With so much advertising noise in the marketplace, how can a company ensure its message is heard?
Weegy: Noise, is anything that gets in the way of a recipient receiving the entire message which (in marketing) a company is trying to convey. [ This can be anything from regional dialogue differences, to poor message execution, to the intended recipient's lack of understanding. A company can take several steps to eliminate as much "noise" in their advertising campaigns as possible, by making the message clear and concise to begin with, as well as various marketing strategies to ensure their goal is achieved. Another helpful way to eliminate "noise" is to hire focus groups to give input on their interpretation of the intended message. ] (More)
Question
Expert Answered
Asked 4/12/2013 7:22:32 AM
0 Answers/Comments
What makes advertising children's toys on children's television shows an example of the pull strategy?
Weegy: For lower cost items, or items where customers may make a decision on the spot. (More)
Question
Expert Answered
Asked 4/12/2013 7:42:23 AM
0 Answers/Comments
What strategy is used most often when advertising children's toys on children's television shows the push or pull strategy?
Weegy: A push promotional strategy works to create customer demand for your product or service through promotion: for example, through discounts to retailers and trade promotions. [ Appealing package design and maintaining a reputation for reliability, value or style are also used in push strategies. One example of a push strategy is mobile phone sales, where manufacturers offer discounts on phones to encourage buyers to chose their phone. Push promotional strategies also focus on selling directly to customers, for example, through point of sale displays and direct approaches to customers. A pull promotional strategy uses advertising to build up customer demand for a product or service. For example, advertising children's toys on children's television shows is a pull strategy. The children ask their parents for the toys, the parents ask the retailers and the retailers the order the toys from the manufacturer. Other pull strategies include sales promotions, offering discounts or two-for-one offers and building demand through social media sites such as YouTube ] (More)
Question
Expert Answered
Asked 4/12/2013 7:59:39 AM
0 Answers/Comments
How does the company Chick Fil A use the push strategy?
Weegy: Chick-fil-A and their marketing agencies may or may not regret the controversy, but I like the direction they are heading. They have established their brand on a real issue instead of on smoke and mirrors. [ There’s something to be said for knowing who you’re dealing with. ] (More)
Question
Expert Answered
Asked 4/12/2013 12:49:42 PM
0 Answers/Comments
25,617,418 questions answered
Popular Conversations
Cancer is a disease of ____________________
Weegy: Cancer is disease caused by an uncontrolled division of abnormal cells in a part of the body. User: ...
6/24/2016 3:16:51 AM| 3 Answers
The kingdom Animalia includes all of these except A. ...
Weegy: Sponge lacks nervous tissue. User: Many bivalves, like scallops, live in salt water. The scallop ...
6/24/2016 4:21:37 AM| 3 Answers
factor x 2 - 5x - 14 User: Factor p 2 + 18p + 32.
Weegy: b.(p + 2)(p + 16) to check: p*p + (2p + 16p) + (2 * 16) = p^2 + 18p + 32 so the answer is b.(p + 2)(p + 16) ...
6/25/2016 11:02:52 AM| 3 Answers
factor 3x 2 - 6x - 240 User: factor 25a2 - 100 User: factor 10x - ...
Weegy: Given: -7y^2 + 7y + 84. 7 is the greatest common factor of the polynomial. -7y^2 + 7y + 84 = 7(-y^2+ y + 12) ...
6/25/2016 11:23:36 AM| 3 Answers
Is solar energy renewable?
Weegy: Solar energy is renewable energy.
6/24/2016 3:12:48 PM| 2 Answers
Crediting of sources can also protect you from being accused of ...
Weegy: True User: Plagiarism damages reputations and relationships. True False User: To be charged with plagiarism ...
6/24/2016 6:47:18 PM| 2 Answers
In which empire was St. Petersburg ...
6/24/2016 12:25:01 AM| 1 Answers
In which empire was St. Petersburg ...
6/24/2016 12:29:14 AM| 1 Answers
Weegy Stuff
S
P
L
Points 836 [Total 1497] Ratings 2 Comments 816 Invitations 0 Offline
S
Points 337 [Total 698] Ratings 2 Comments 317 Invitations 0 Offline
S
L
P
P
P
Points 156 [Total 3699] Ratings 0 Comments 156 Invitations 0 Offline
S
Points 135 [Total 416] Ratings 0 Comments 135 Invitations 0 Offline
S
Points 127 [Total 179] Ratings 0 Comments 127 Invitations 0 Offline
S
P
1
Points 107 [Total 852] Ratings 3 Comments 57 Invitations 2 Offline
S
L
Points 68 [Total 4188] Ratings 0 Comments 68 Invitations 0 Offline
S
Points 40 [Total 50] Ratings 1 Comments 30 Invitations 0 Offline
S
Points 32 [Total 139] Ratings 0 Comments 32 Invitations 0 Offline
S
1
L
L
P
R
P
L
P
P
R
Points 29 [Total 12596] Ratings 0 Comments 29 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.