Question and answer
How has technology affected marketing?
Technology has enabled marketers to better utilize market research, create customer databases, [ and incorporate other types of information to better reach their customers.This enables marketers to send customized messages and offerings to carefully selected target audiences. In the old days, marketers had little choice but to deliver a universal message to a mass audience in the hope that it
might reach a few customers. (This was called the "shotgun approach.") But today, marketers are able to reach very select audiences based on customer demographics and psychographic profiles. (This is also known as using a "sniper's rifle.") As a result, marketers are wasting less money promoting their products to the wrong customers. Have you ever used a frequent shopper card at your local grocery store? Every time you swipe your card or punch in your phone number, you are feeding information into a customer database that defines you by your purchasing habits. The store knows how often you shop each week, the most popular items in your grocery cart, the size of your average purchase, and more. So, the guy buying Cheese Whiz and Budweiser ends up fitting a completely different customer profile than the shopper who buys imported cheese and fine wine. The store can use this information to provide you messages they know will be of particular interest to you, or they can sell your customer profile information to other marketers. So, for example, if a producer of high end luxury food products wanted to reach high end customers who shop at Safeway, they could do exactly that. Also, going back just a bit further... another example of how technology has impacted the world of marketing is in the area of Cable Television. Cable television has created a very fragmented viewing audience. In the old days, there were basically three networks: ABC, CBS and NBC. Now there are hundreds, each of which caters to very select audiences. This also allows television advertisers to reach more highly targeted audiences. ]
Expert answered|pups12|Points 68|
Question
Asked 4/19/2013 6:01:31 PM
Updated 4/19/2013 8:04:02 PM
1 Answer/Comment
Get an answer
New answers
Rating

There are no new answers.

Comments
pups12, when you copy information from another website, you must provide a link to your source.

Please review the basic rules
Added 4/19/2013 8:04:02 PM
Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What makes advertising children's toys on children's television shows an example of the pull strategy?
Weegy: For lower cost items, or items where customers may make a decision on the spot. (More)
Question
Expert Answered
Asked 4/12/2013 7:42:23 AM
0 Answers/Comments
Why when it comes to small shop business there are many locations that can still make a profit?
Weegy: Real small business persons in general can be termed as small time vendors and hawkers. The income for these people will be on daily basis. Any disturbance in the market conditions will deny the livelihood of these persons. [ Their investment will be very small in terms of money . The smallest recognized business person will be the owner of a tuck shop or the small street shop owner in ones locality in the society. ] (More)
Question
Expert Answered
Asked 4/13/2013 8:11:30 PM
0 Answers/Comments
mkt 421 week four phase two
Weegy: What is your question? (More)
Question
Expert Answered
Asked 4/13/2013 7:18:23 PM
0 Answers/Comments
mkt 421 week four phae two
Weegy: Seeing we encircled the spot to achievement, week 4 has provided evidence to be motivating. [ [ Sharing conduits, promotional thrust and drag tactics, and advertising clamor has all been extremely lot of diverse products of teddy bears and toddler goods, all circulated to their provisions in order to demonstrate and distribute the artifact to the purchaser. Conduit of allocation and logistics set out hand-in-hand. Toys R Us proposes online command where your order is distributed openly to your residence or to a confined stockpile. ] ] (More)
Question
Expert Answered
Asked 4/13/2013 7:18:06 PM
0 Answers/Comments
18,803,344 questions answered
Popular Conversations
Read the sentence below and correct the pronoun-antecedent agreement ...
Weegy: The three museums in this area that have contributed artifacts for the Egyptian mummy exhibit claim to have five ...
12/21/2014 10:17:21 PM| 3 Answers
Write an equation that represents the problem, then solve the ...
Weegy: 4*6=x
12/21/2014 10:22:19 AM| 2 Answers
Multiply. (-8.7)(-1.1) User: divide -5/-20
Weegy: The answer is 100
12/21/2014 10:42:03 AM| 2 Answers
definition of technical writing
Weegy: Writing is language in a textual medium through the use of a set of signs or symbols (known as a writing ...
12/21/2014 2:20:26 PM| 2 Answers
According to MyPlate, you should eat approximately two cups of ...
Weegy: MyPlate illustrates the five food groups that are the building blocks for a healthy diet using a familiar image ...
12/22/2014 1:05:21 AM| 2 Answers
Referencing the product below, what is one serving size in ...
Weegy: Acne is caused by: HORMONES. User: Organic foods tend to have higher levels of nutrients than nonorganic ...
12/22/2014 1:24:15 AM| 2 Answers
Hypothesis testing is sometimes called
Weegy: A hypothesis is an educated guess about how things work. User: Hypothesis testing is sometimes called ...
12/21/2014 1:54:44 AM| 1 Answers
how many years are in a lightyear?
12/21/2014 4:18:21 AM| 1 Answers
You can move the insertion point into the next text placeholder by ...
Weegy: You can move the insertion point into the next text placeholder by pressing the CTRL ENTER keyboard shortcut ...
12/21/2014 4:23:03 AM| 1 Answers
Weegy Stuff
S
L
P
L
Points 1164 [Total 5008]| Ratings 0| Comments 1164| Invitations 0|Offline
S
L
Points 782 [Total 1473]| Ratings 1| Comments 772| Invitations 0|Offline
S
1
L
1
L
P
P
L
P
Points 695 [Total 14880]| Ratings 1| Comments 685| Invitations 0|Offline
S
Points 681 [Total 681]| Ratings 1| Comments 671| Invitations 0|Offline
S
P
C
L
P
L
1
Points 143 [Total 6462]| Ratings 1| Comments 133| Invitations 0|Offline
S
L
Points 83 [Total 1543]| Ratings 1| Comments 73| Invitations 0|Offline
S
1
L
L
Points 33 [Total 6700]| Ratings 0| Comments 33| Invitations 0|Offline
S
Points 30 [Total 30]| Ratings 0| Comments 0| Invitations 3|Offline
S
Points 23 [Total 29]| Ratings 0| Comments 23| Invitations 0|Offline
S
Points 22 [Total 22]| Ratings 0| Comments 2| Invitations 2|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.