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Q: Suppose that you are a marketing consultant hired to analyze why a new disposable mop did not sell, despite the fact that there are several very successful disposable mops on the market. Which of
the following would most likely be the reason for the mop s failure? (Points : 3) poor product quality insignificant point of difference compared to other disposable mops bad timing poor execution of the marketing mix any of the above
A: This question has not been answered. Can you answer it? Please add your answer below ...
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Asked 9/29/2012 7:34:16 PM
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A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. (Points : 3) product market decision market factor utility bundle process
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Updated 7/20/2014 7:27:10 AM
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A PRODUCT is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value.
Added 7/20/2014 7:27:10 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [7/20/2014 7:40:25 AM]
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