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Q: Explain how the promotional tools used by an airline would differ if the target audience were consumers who travel for pleasure?
A: Advertising must normally be bought by a company, [ but publicity is not normally paid for by a company to reserve space in the mass media.Push strategy directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, whereas the pull strategy directs the promotional mix at ultimate consumers to encourage then to ask the retailer for the
product. source: ]
Expert answered|irishmonica|Points 131|
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Asked 6/17/2013 5:06:32 PM
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