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Q: The place an offering occupies in consumers' minds on important attributes relative to competitive products is called (Points : 3) product perception. relative positioning.
competitive positioning. product positioning. selective perception
A: The place an offering occupies in consumers' minds on important attributes relative to competitive products is called Product Positioning.
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Asked 5/27/2012 10:13:54 PM
Updated 5/28/2012 12:57:50 AM
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The place an offering occupies in consumers' minds on important attributes relative to competitive products is called Product Positioning.
Added 5/28/2012 12:57:50 AM
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A __________ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. (Points : 3) product class product mix product line marketing category product category
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Updated 2/10/2014 2:54:55 AM
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Product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Added 2/10/2014 2:54:55 AM
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