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Q: Explain how the promotional tools used by an airline would differ if the target audience were a consumers who travel for pleasure or b corporate travel departments that select the airlines to be used
by company employees.
A: (a) Airlines would use more advertising and personal selling for consumers that travel for pleasure because they want to persuade a select audience to fly with them as well as be credible in the consumers' mind for future travels (b) Direct market [ would be geared towards corporate travel for employees because airlines want to create a relationship between the company's employees to get them
to fly as much as possible for business and personal uses in order to maintain the contractual amount that was establish with the use of their airlines. ]
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Asked 6/24/2012 10:42:19 AM
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