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The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a new ...
Weegy: Answer is A) Looking through the company's marketing information system to see past sales trends. User: Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all. (More)
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Asked 5/31/2012 6:13:09 PM
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Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price
Weegy: A. Product User: Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place Weegy: D. Place User: Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments Weegy: B. mass marketing is often very effective and desirable User: Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research User: ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification User: Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis research User: When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions ... (More)
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Asked 5/31/2012 5:40:30 PM
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