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How can a company’s website reflect its market segments and target market? What are the characteristics of the target market from the website you reviewed?
The website has the best individual players in their position in their sport on the site. That targets majority sports fans and children. [ they see the best player on the site and they are more apt or prone to buy or wear anything that that player says is the best or is advertising. ]
Expert answered|ladygray|Points 320|
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Asked 6/3/2012 9:22:13 PM
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What affect on a company does selling over the internet have? What new systems and policies do they need as opposed to just selling from a storefront?
Weegy: In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. [ The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[15] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal information.[16] As result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC. The Ryan Haight Online Pharmacy Consumer Protection Act of 2008, which came into law in 2008, amends the Controlled Substances Act to address online pharmacies.[17] Internationally there is the International Consumer Protection and Enforcement Network (ICPEN), which was formed in 1991 from an informal network of government customer fair trade organisations. The purpose was stated as being to find ways of co-operating on tackling consumer problems connected with cross-border transactions in both goods and services, and to help ensure exchanges of information among the participants for mutual benefit and understanding. From this came econsumer, as an initiative of ICPEN since April 2001. is a portal to report complaints about online and related transactions with foreign companies. ] (More)
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Asked 6/2/2012 11:38:38 PM
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