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_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Updated 6/14/2013 2:17:51 AM
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Added 6/14/2013 2:17:51 AM
Customer relationship management is an on-going process and works best when the company User: Customer relationship management is an on-going process and works best when the company? User: Customer relationship management is an on-going process and works best when the company: a. uses mass production techniques and needs to have a guaranteed market for large quantities of its goods. b. limits its efforts to a select few customers who are major purchasers. c. focuses primarily on ...
Weegy: Customer relationship management is an on-going process and works best when the company combines marketing communication with one-on-one personalization. User: A key to successful customer relationship management is to: a. develop marketing strategies that are universal. b. help customers identify new needs—even if they are met by other firms. c. focus most marketing resources on the pricing and distribution functions of the marketing mix. d. collect, manage, and apply the right data at the right time to the right customer. Weegy: A key to successful customer relationship management is to collect, manage, and apply the right data at the right time to the right customer. (More)
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Asked 10/14/2012 12:24:03 AM
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_____ is the customer’s perception that a product has a strong, positive relationship between its cost and benefits. a. Customer satisfaction b. Marketing c. Utility d. Value
Weegy: C.Value is the customer?s perception that a product has a strong, positive relationship between its cost and benefits. User: _____ is the customer’s perception that a product has a strong, positive relationship between its cost and benefits. a. Customer satisfaction b. Marketing c. Utility d. Value Weegy: C.Value is the customer?s perception that a product has a strong, positive relationship between its cost and benefits. User: When B2B marketers divide the market based on the characteristics of customers, they are using: a. product-use market segmentation. b. psychographic segmentation. c. customer-based market segmentation. d. demographic segmentation. Weegy: c. customer-based market segmentation (More)
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Asked 10/14/2012 12:29:16 AM
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