Question and answer
Marketing research which seeks structured responses that can be summarized is called
Qualitative research.
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Original conversation
User: Marketing strategy planners should recognize that

User: Target marketing, in contrast to mass marketing

User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:

User: what do Marketing strategy planners recognize most

User: what is the function of Marketing strategy

User: is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

User: Marketing research which seeks structured responses that can be summarized is called

Weegy: Qualitative research.
BK201soul|Points 20|

User: One of the major disadvantages of the focus group interview approach is that

Weegy: There is no interviewer, so the research questions may not be answered.
latefisher|Points 2233|

User: When focus group interviews are used in marketing,

User: what is a Focus groups

User: Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant

User: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to

Weegy: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem.
migzptz|Points 6106|

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Weegy: Looking through the company's marketing information system to see past sales trends.
Fanboy|Points 2001|

User: Which of the following statements about consumer products is true?

User: Which of the following statements about consumer products is true?

User: consumer products

Weegy: Consumer products are merchandise or other item of common or daily use, ordinarily bought by individuals or households for private consumption. Read more:
Expert answered|wedekind|Points 1112|



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Asked 6/25/2012 9:30:51 PM
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The attitudes and behavior patterns of consumers making a purchasing decision are part of the User: social and cultural environment User: what is social and cultural environment User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the User: The observing method in marketing research User: The first step in market segmentation should be
Weegy: Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics or common needs and desires. [ Market segmentation comes about as a result of the observation that all potential users of a product are not alike, and that the same general appeal will not interest all prospects. Therefore, it becomes essential to ... (More)
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Expert Answered
Asked 6/25/2012 10:08:34 PM
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