Question and answer
Marketing research which seeks structured responses that can be summarized is called
Qualitative research.
Get an answer
Original conversation
User: Marketing strategy planners should recognize that

User: Target marketing, in contrast to mass marketing

User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:

User: what do Marketing strategy planners recognize most

User: what is the function of Marketing strategy

User: is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

User: Marketing research which seeks structured responses that can be summarized is called

Weegy: Qualitative research.
BK201soul|Points 20|

User: One of the major disadvantages of the focus group interview approach is that

Weegy: There is no interviewer, so the research questions may not be answered.
latefisher|Points 2233|

User: When focus group interviews are used in marketing,

User: what is a Focus groups

User: Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant

User: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to

Weegy: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem.
migzptz|Points 6106|

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Weegy: Looking through the company's marketing information system to see past sales trends.
Fanboy|Points 2001|

User: Which of the following statements about consumer products is true?

User: Which of the following statements about consumer products is true?

User: consumer products

Weegy: Consumer products are merchandise or other item of common or daily use, ordinarily bought by individuals or households for private consumption. Read more:
Expert answered|wedekind|Points 1112|



Question
Asked 6/25/2012 9:30:51 PM
0 Answers/Comments
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
The attitudes and behavior patterns of consumers making a purchasing decision are part of the User: social and cultural environment User: what is social and cultural environment User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the User: The observing method in marketing research User: The first step in market segmentation should be
Weegy: Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics or common needs and desires. [ Market segmentation comes about as a result of the observation that all potential users of a product are not alike, and that the same general appeal will not interest all prospects. Therefore, it becomes essential to develop different marketing tactics based on the differences among potential users in order to effectively cover the entire market for a particular product. There are four basic market segmentation strategies: behavior segmentation, demographic segmentation, geographic segmentation, and physiographic segmentation. Read more: Hope this helps. ] User: The product life cycle User: While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of what? Weegy: The answer is "Decoding" User: Which of the following functions are performed by wholesalers in the channel of distribution? Weegy: What are the choices? User: Which of the following functions are performed by wholesalers in the channel of distribution? A. Providing information to retailers B. Placing radio advertisements for retailers C. Placing newspaper advertisements for retailers D. Providing goals for retailers Weegy: B. Placing radio advertisements for retailers User: Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies. A. public relations manager B. sales manager C. advertising manager D. human resources manager User: SGCA is having a sales contest to encourage retailers to quickly reduce the inventory ... (More)
Question
Expert Answered
Asked 6/25/2012 10:08:34 PM
0 Answers/Comments
18,070,480 questions answered
Popular Conversations
What is the middle term of the product of (5a - 7)(2a - 1)?
Weegy: (5a - 7)(2a - 1) = 10a^2 - 5a - 14a + 7; = 10a^2 - 19a + 9; The middle term is: -19a User: Factor 5x 2 - 7x ...
10/31/2014 1:07:39 PM| 4 Answers
Which answer correctly identifies the underlined words (reading)in ...
Weegy: Can you believe that I won the staring contest? The word staring is a PARTICIPIAL.
10/31/2014 3:29:41 PM| 4 Answers
The goal of Hitler’s unsuccessful “Beer Hall Putsch” was ...
Weegy: The goal of Hitler s unsuccessful Beer Hall Putsch? was to b. march to Berlin and bring the Weimer Republic ...
10/31/2014 6:57:26 AM| 2 Answers
The Tiananmen Square Massacre was a response to a. Taiwan ...
Weegy: Deng Xiaoping was Mao's: Succesor - - User: Which of the following did not occur after the demonstrations ...
10/31/2014 10:40:27 AM| 2 Answers
Which of the following statements best describes a harijan? a. A ...
Weegy: Which of the following statements best describes a harijan? The answer is C. A member of the untouchable caste. ...
10/31/2014 10:52:10 AM| 2 Answers
Letters of the alphabet used to represent unknown quantities in ...
Weegy: Letters of the alphabet used to represent unknown quantities in equations are called variables. User: An ...
10/31/2014 11:12:47 AM| 2 Answers
Factor p^2 + 18p + 32.
Weegy: p^2 + 18p + 32, the factors are (p + 2)(p + 16) User: (-a + 3)(a + 4) Weegy: (-a + 3)(a + 4) = -a^2 -4a + ...
10/31/2014 11:40:43 AM| 2 Answers
Which words are the first and last words of the participial phrase in ...
Weegy: Polished with several layers of wax, the floors were amazingly beautiful. The first and last words of the ...
10/31/2014 1:41:20 PM| 2 Answers
Weegy Stuff
S
L
1
1
1
1
L
1
L
Points 3376 [Total 15751]| Ratings 0| Comments 3376| Invitations 0|Offline
S
L
1
L
P
C
1
P
C
1
L
Points 2232 [Total 11713]| Ratings 6| Comments 2172| Invitations 0|Offline
S
1
L
1
L
P
P
L
Points 1145 [Total 13374]| Ratings 1| Comments 1135| Invitations 0|Offline
S
L
Points 888 [Total 2287]| Ratings 0| Comments 888| Invitations 0|Offline
S
Points 768 [Total 769]| Ratings 7| Comments 698| Invitations 0|Offline
S
1
L
L
Points 600 [Total 6394]| Ratings 3| Comments 570| Invitations 0|Offline
S
Points 520 [Total 520]| Ratings 1| Comments 510| Invitations 0|Online
S
Points 483 [Total 483]| Ratings 0| Comments 453| Invitations 3|Offline
S
L
Points 79 [Total 1296]| Ratings 1| Comments 69| Invitations 0|Offline
S
1
Points 75 [Total 693]| Ratings 0| Comments 75| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.