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What is meant by the term media convergence, and how has it affected everyday life?
Media convergence is an economic strategy in which communications companies seek financial benefit by making the various media properties they own work together. [ The strategy is a product of three elements: 1) corporate concentration, whereby fewer large companies own more and more media properties; 2) digitization, whereby media content produced in a universal computer language can be easily
adapted for use in any medium; and 3) government deregulation, which has increasingly allowed media conglomerates to own different kinds of media (e.g., television and radio stations and newspapers) in the same markets, and which has permitted content carriage companies (e.g., cable TV suppliers) to own content producers (e.g., specialty TV channels). ]
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User: What were the major developments in the evolution of mass media during the last century?

User: What is meant by the term media convergence, and how has it affected everyday life?





Weegy: Media convergence is an economic strategy in which communications companies seek financial benefit by making the various media properties they own work together. [ The strategy is a product of three elements: 1) corporate concentration, whereby fewer large companies own more and more media properties; 2) digitization, whereby media content produced in a universal computer language can be easily adapted for use in any medium; and 3) government deregulation, which has increasingly allowed media conglomerates to own different kinds of media (e.g., television and radio stations and newspapers) in the same markets, and which has permitted content carriage companies (e.g., cable TV suppliers) to own content producers (e.g., specialty TV channels). ]
Expert answered|sipichapie|Points 2981|



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Asked 2/21/2012 1:20:04 PM
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