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Q: One test of whether marketing research should be done is (Points : 3) whether different outcomes will lead to different marketing actions. whether different outcomes will lead to the
unrelated marketing actions. using a jury of executive opinion to interpret the data. agreeing to take action only if the decision is unanimous. if top management has the final say on actions taken after research is completed.
A: whether different outcomes will lead to different marketing actions
Expert answered|latefisher|Points 1856|
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Asked 5/27/2012 9:17:50 PM
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A __________ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. (Points : 3) product class product mix product line marketing category product category
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Updated 2/10/2014 2:54:55 AM
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Product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Added 2/10/2014 2:54:55 AM
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