Question and answer
Why might a marketing researcher prefer to use secondary data rather than primary data in a study?
If the researcher is looking for a marketing trend or change over a long period secondary data might provide valuable information
Ask a question
Not a good answer? Get an answer now. (FREE)
Original conversation
User: Why might the reverse be true?

User: Why might a marketing researcher prefer to use secondary data rather than primary data in a study?

Weegy: If the researcher is looking for a marketing trend or change over a long period secondary data might provide valuable information
shifa saleheen|Points 9645|

User: Why might a marketing researcher prefer to use secondary data rather than primary data in a study? Why might the reverse be true?





Weegy: A marketing researcher can gather secondary data, primary data, or both. Primary data consists of information collected for the specific purpose at hand. [ Secondary data consists of information that already exists somewhere, having been collected for another purpose. Sources of secondary data include internal sources such as profit and loss statements, balance sheets, sales figures, and inventory records; and external sources such as government publications, periodicals, books, and commercial data. Primary data collection requires more extensive research, more time, and more money. Secondary sources can sometimes provide information that is not directly available or would be too expensive to collect. Secondary data also present problems. The needed information may not exist. Researchers can rarely obtain all the data they need from secondary sources. The researcher must evaluate secondary information carefully to make certain of its relevance (fits research project needs), accuracy (reliably collected and reported), currency (up to date enough for current decisions), and impartiality (objectively collected and reported). Researchers must also understand how secondary sources define basic terms and concepts, as different sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about it in different ways. Either way, the result can be that statistics found in secondary sources may not be as accurate or as relevant as they appear on the surface. ]
Expert answered|thebeast532|Points 41|

Question
Asked 5/5/2012 7:10:21 PM
0 Answers/Comments
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Home | Contact | Terms | Privacy | Social | ©2013 Purple Inc.
Ad
Popular Conversations
write 0.0053 as a percent
4/18/2014 4:31:03 PM| 7 Answers
One number is 7 more than twice another. If their difference is 22, ...
Weegy: One number is 9 more than twice another. If their difference is 22, what is the larger number? answer is 37. ...
4/18/2014 11:15:41 AM| 5 Answers
which life stage does nutritional issue might cause the most problems ...
Weegy: Malnutrition is a common problem in cancer patients that has been relief from nutrition impact symptoms and ...
4/19/2014 1:18:55 AM| 5 Answers
A letter that is mailed today will be delivered by 10:30 A.M. ...
Weegy: A letter that is mailed today will be delivered by 10:30 A.M. tomorrow. This is an C. adverb clause. User: ...
4/18/2014 5:43:32 PM| 4 Answers
genetic code
Weegy: Please ask your question about genetics. User: The Challenger was the first space shuttle.
4/18/2014 8:40:33 AM| 3 Answers
Find the excluded value of the rational expression 2x + 6 4x – 8 ...
Weegy: D. 2 User: Multiply. State the Excluded value 5/2a x 3/a^2 Weegy: B.15/2a^3 where a =0 User: Multiply. ...
4/18/2014 2:09:56 PM| 3 Answers
Nitrogen gas consists of _____. two separate nitrogen atoms a ...
Weegy: Nitrogen gas consist of diatomic nitrogen atom
4/18/2014 2:50:12 PM| 3 Answers
write 13.7 as a percent
4/18/2014 3:58:02 PM| 3 Answers
Weegy Stuff
S
L
P
C
L
P
C
Points 1541 [Total 6928]| Ratings 0| Comments 1541| Invitations 0|Offline
S
L
P
C
P
C
1
L
P
C
Points 1453 [Total 9334]| Ratings 0| Comments 1453| Invitations 0|Offline
S
1
L
1
L
P
Points 477 [Total 7154]| Ratings 1| Comments 467| Invitations 0|Online
S
L
Points 397 [Total 2844]| Ratings 2| Comments 367| Invitations 1|Offline
S
R
Points 170 [Total 282]| Ratings 5| Comments 100| Invitations 2|Offline
S
Points 160 [Total 576]| Ratings 0| Comments 160| Invitations 0|Offline
S
1
Points 153 [Total 483]| Ratings 3| Comments 123| Invitations 0|Online
S
Points 141 [Total 141]| Ratings 6| Comments 61| Invitations 2|Online
S
Points 133 [Total 777]| Ratings 1| Comments 123| Invitations 0|Offline
S
L
1
1
1
Points 99 [Total 3365]| Ratings 6| Comments 39| Invitations 0|Offline