Question and answer
Why might a marketing researcher prefer to use secondary data rather than primary data in a study?
If the researcher is looking for a marketing trend or change over a long period secondary data might provide valuable information
Get an answer
Original conversation
User: Why might the reverse be true?

User: Why might a marketing researcher prefer to use secondary data rather than primary data in a study?

Weegy: If the researcher is looking for a marketing trend or change over a long period secondary data might provide valuable information
shifa saleheen|Points 9645|

User: Why might a marketing researcher prefer to use secondary data rather than primary data in a study? Why might the reverse be true?





Weegy: A marketing researcher can gather secondary data, primary data, or both. Primary data consists of information collected for the specific purpose at hand. [ Secondary data consists of information that already exists somewhere, having been collected for another purpose. Sources of secondary data include internal sources such as profit and loss statements, balance sheets, sales figures, and inventory records; and external sources such as government publications, periodicals, books, and commercial data. Primary data collection requires more extensive research, more time, and more money. Secondary sources can sometimes provide information that is not directly available or would be too expensive to collect. Secondary data also present problems. The needed information may not exist. Researchers can rarely obtain all the data they need from secondary sources. The researcher must evaluate secondary information carefully to make certain of its relevance (fits research project needs), accuracy (reliably collected and reported), currency (up to date enough for current decisions), and impartiality (objectively collected and reported). Researchers must also understand how secondary sources define basic terms and concepts, as different sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about it in different ways. Either way, the result can be that statistics found in secondary sources may not be as accurate or as relevant as they appear on the surface. ]
Expert answered|thebeast532|Points 41|

Question
Asked 5/5/2012 7:10:21 PM
0 Answers/Comments
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
17,874,275 questions answered
Popular Conversations
Choose the product. -7p3(4p2 + 3p - 1)
Weegy: -7p3(4p2 3p - 1) = 7p3 - 84p6. Source: User: Find the quotient. 42j4k2 ÷ (-3j3k) Weegy: = 42j k /- 3j k) = ...
10/19/2014 5:43:50 PM| 3 Answers
Describe the key differences between managing and leading.
Weegy: ]
10/19/2014 5:51:01 PM| 3 Answers
Find the sum and choose the correct answer. 2n3 + 4n2 - 7 and -n3 + ...
Weegy: (2 n^3+4 n^2-7)+(-n^3+8 n-9) your answer is n^3+4 n^2+8 n-16 User: Select the correct difference. -3z7 - ...
10/19/2014 5:41:21 PM| 2 Answers
Weegy Stuff
S
L
1
1
1
1
L
1
L
Points 2061 [Total 14436]| Ratings 0| Comments 2061| Invitations 0|Offline
S
L
1
L
P
C
1
P
C
1
L
Points 1375 [Total 10856]| Ratings 3| Comments 1345| Invitations 0|Offline
S
1
L
1
L
P
P
L
Points 704 [Total 12933]| Ratings 0| Comments 704| Invitations 0|Offline
S
L
Points 423 [Total 1822]| Ratings 0| Comments 423| Invitations 0|Offline
S
1
L
L
Points 418 [Total 6212]| Ratings 3| Comments 388| Invitations 0|Offline
S
Points 329 [Total 329]| Ratings 0| Comments 299| Invitations 3|Offline
S
Points 241 [Total 242]| Ratings 2| Comments 221| Invitations 0|Online
S
Points 125 [Total 125]| Ratings 1| Comments 115| Invitations 0|Offline
S
P
C
L
P
L
1
Points 43 [Total 6277]| Ratings 0| Comments 43| Invitations 0|Offline
S
Points 27 [Total 27]| Ratings 0| Comments 27| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.