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For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odor and to replace that box monthly.
The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a __________ strategy in its attempt to sell more baking soda. (Points : 8) Market penetration Market development Product development Diversification ...
Product development
Expert answered|armorspine|Points 65|
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Asked 12/17/2012 6:59:53 PM
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Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are differentiation, cost focus, cost leadership, and (Points : 5) exclusivity electronic-focus. quality focus. differentiation focus. service leadership.
Weegy: Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are differentiation, cost focus, cost leadership, [ and differentiation focus. ] (More)
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Asked 12/17/2012 8:24:32 PM
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