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media convergence with regard to business, and how has it affected everyday life?
Media convergence, phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, [ [ [ and entertainment software. Media convergence brings together the ?three Cs??computing, communications, and content. Convergence has occurred at
two primary levels: 1.Technologies?creative content has been converted into industry-standard digital forms for delivery through broadband or wireless networks for display on various computer or computer-like devices, from cellular telephones to personal digital assistants (PDAs) to digital video recorders (DVRs) hooked up to televisions. 2.Industries?companies across the business spectrum from media to telecommunications to technology have merged or formed strategic alliances in order to develop new business models that can profit from the growing consumer expectation for ?on-demand? content. Some industry analysts see media convergence as marking the twilight of the ?old media? of print and broadcasting and the rise of ?new media? associated with digital publishing. Among the major changes associated with digital publishing is the growth of a ?flatter? publishing structure that allows one-to-one and many-to-many distributions of content. ... Please also refer to Media convergence is not just a technological shift or a technological process, it also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. ]
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Asked 4/15/2012 11:18:26 PM
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