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Q: What are the three steps involved in the PLANNING phase of the strategic marketing process? (Points : 3) situation (SWOT) analysis; market-product focus and goal setting; and marketing program
development planning; implementation; and control set market and product goals; select target markets; find points of difference; and position the product identify industry trends; analyze competitors; assess own company; and research customer identify where we have been; where we are headed; and where we are now
A: situation (SWOT) analysis; market-product focus and goal setting; and marketing program
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Asked 5/13/2012 10:42:55 PM
Updated 5/14/2012 9:31:25 AM
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situation (SWOT) analysis; market-product focus and goal setting; and marketing program

Added 5/14/2012 9:31:25 AM
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