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16) The first step in market segmentation should be
The first step in the segmentation process is to establish the market and targeted consumers. This process involves tremendous paperwork and surveys. Economic and demographic factors are also analyzed in the process. In addition to that this step might also include advertising about the product. Read more at Buzzle:
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User: 16) The first step in market segmentation should be

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Asked 12/24/2012 8:04:36 AM
Updated 2/6/2013 4:58:16 AM
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The first step in the segmentation process is to establish the market and targeted consumers. This process involves tremendous paperwork and surveys. Economic and demographic factors are also analyzed in the process. In addition to that this step might also include advertising about the product.


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Added 2/6/2013 4:58:16 AM
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Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments
Weegy: Target marketing, in contrast to mass marketing, The answer is c. ignores markets that are large and spread out.[smile] (More)
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