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Recently American Express, Visa and MasterCard have been pushing hard into the small-ticket end of the credit card market. The purchase of items such as fast food meals, and movie popcorn and candy
have been targeted as growth areas for credit card usage. This is an example of __________ on the part of the credit card companies. (Points : 1) market penetration, market development, product development, diversification, or product dissemination.
product development
Expert answered|chico007hgo|Points 330|
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Asked 9/30/2012 6:49:06 PM
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In its inception, Transportation Safety Technologies, Inc. produced and sold safety devices to make the trucking industry safer especially on long hauls across North America. It soon realized that transporting goods across U.S. borders by truck was expensive and time-consuming for the truckers. Dozens of government agency approvals and costly downtime hamper the process. Transportation Safety Technologies, Inc., has recently begun providing its trucking companies with International Trade Data ...
Weegy: market penetration, User: Recently American Express, Visa and MasterCard have been pushing hard into the small-ticket end of the credit card market. The purchase of items such as fast food meals, and movie popcorn and candy have been targeted as growth areas for credit card usage. This is an example of __________ on the part of the credit card companies. (Points : 1) market penetration. market development. product development. diversification. product dissemination. (More)
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Asked 9/30/2012 6:39:42 PM
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Which of the following statements about environmental scanning is true? Environmental scanning changes the marketing environment, Environmental scanning identifies and explains potential trends, Environmental scanning is an annual event, Environmental scanning focuses primarily on geographical and meteorological factors, or All of the above statements about environmental scanning are true.
Weegy: Environmental scanning changes the marketing environment User: 1. Question : In its inception, Transportation Safety Technologies, Inc. produced and sold safety devices to make the trucking industry safer especially on long hauls across North America. It soon realized that transporting goods across U.S. borders by truck was expensive and time-consuming for the truckers. Dozens of government agency approvals and costly downtime hamper the process. Transportation Safety Technologies, Inc., has recently begun providing its trucking companies with International Trade Data Systems (ITDS). This system stores information about each shipment in a centralized database, which can be accessed at border checkpoints and eliminate the need for costly manual inspections. This is an example of the implementation of a __________ strategy. Student Answer: market penetration market development divestment diversification product development Points Received: 0 of 1 Comments: 2. Question : The Daniels College of Business at the University of Denver offers an outstanding business school education. Cali pays the tuition to attend Daniels and earns her MBA with a concentration in Supply Chain Management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange? Student Answer: no, because the university is a private one. yes, because the university is profitable. yes, because paying tuition was exchanged for knowledge that directly led to Cali’s fulfilling, new job. no, because money was exchanged. no, because the school did not provide Cali with a product. Points Received: 1 of 1 Comments: 3. Question : To avoid new-product failure, Robert McMath, a new-product expert, suggests: Student Answer: a nationwide rollout of the product a thorough study of non-competitors a focus on customer benefits and an examination of the past an in-depth discussion ... (More)
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Asked 9/30/2012 7:07:03 PM
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