There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Nevertheless, all of the following generally apply EXCEPT (Points : 3)
use a direct, ...
... professional writing style.
be positive and specific to convey potential success.
use bullet points for succinctness and emphasis.
save the most important points for the conclusion.
strive to develop a plan 15 to 35 pages in length, not including financial projections and ...
strive to develop a plan 15 to 35 pages in length, not including financial projections and appendixes. :)
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