what (a)retail and (b) consumer trends have occurred since mall of america was opened in 1992 that is should consider when making future plans?
The key trend that has revolutionized the retail industry in all these years is the advent of internet as a major shopping channel. [ The traditional brick and mortar stores and the mall experience is getting negatively affected by the increasing use of internet as a shopping medium. To overcome the threat of ecommerce and online retailing, Mall of America's marketing team should make more
efforts to continue their brand positioning of MOA as an unique tourist attraction and just not another shopping mall. In making future plans, the MOA's marketing team should try to distinguish themselves by providing new and unique experience to its visitors by continuously innnovating and offering value added features to the mall. Further, internet should be extensively utilized as a tool to market the mall to consumers from outside the region.
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