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Q: What information should be included in a written positioning statement for Mary Kay?
A: Mission Statement The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. [ It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability. The
intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas. How Specific Should You Be? Normally, the Mission Statement should represent the broadest perspective of the enterprise's mission. ]
Expert answered|simplekaren89|Points 289|
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Asked 2/15/2013 6:01:37 AM
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