What information should be included in a written positioning statement for Mary Kay?
The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. [ It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.
intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.
How Specific Should You Be?
Normally, the Mission Statement should represent the broadest perspective of the enterprise's mission.
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