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In your reading, you learned about potential target markets. Recall that market segmentation is a way of fine-tuning your target market. Consider the characteristics of market segments and the strategies that can be used with each. With this in mind, respond to all of the following prompts: What is an unsegmented strategy?
Weegy: Characteristics of Market Segments: *Measurable Consumers who belong to a particular target market and segment should be clearly identifiable. *Accessible Market segments should be accessible in terms of geography and economy. [ To enable accessibility of goods and services, there should be use of appropriate marketing strategies. *Profitable A market segment should be large enough to be worth pursuing. The main aim of market segmentation is to be able to tailor marketing techniques toward specific segments. *Market Responsiveness Consumers in a given market segment should be responsive to the products meant for them. -Unsegmented strategy: A Strategy that defines the total market as the target market. ] (More)
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