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Q: 2. What is a multi-segment strategy?
A: Multi-segment Strategy - This is a strategy that targets a number of distinct segments in the same market and then develops a separate and distinct marketing mix for each.
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User: 2. What is a multi-segment strategy?

Weegy: Multi-segment Strategy - This is a strategy that targets a number of distinct segments in the same market and then develops a separate and distinct marketing mix for each.
Sting|Points 2261|

User: What is a single-segment strategy?

Weegy: The singe segment strategy involves the use of only one marketing mix for one market segment
Evoere|Points 131|

User: Instructional Objectives for this activity: Use the 4 Ps of marketing in relation to small businesses: Place. You have probably heard one character in a movie tell another that the three most important factors for determining the quality of a property are "location, location, location." It is true for businesses as well, particularly "brick-and-mortar" retail businesses. Briefly describe the five key factors in selecting a good location for a "brick-and-mortar" retail store

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Asked 3/3/2013 12:19:20 AM
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