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Q: As discussed in Chapter 7, what do marketers study as they examine purchasing behavior? (Points : 1) Marketers hope to quantify the purchasing power of the 112 million consumer households in
the U.S. Marketers seek deeper understanding of how environmental, cultural, group, and individual factors influence purchasing behavior. Marketers focus predominantly on research data that can be found within a company s internal records, such as sales transactions. Marketers hope to control or exert influence on more factors influencing purchase behavio
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Asked 5/12/2013 8:12:12 PM
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