How does mass media contribute to the perpetuation of stereotypes and prejudice in the United States? Give an example.
example:Norquay (1993) relates a story of going to New York with two other females, one black and one white. When they stopped a taxi, the white cab driver asked if the black woman was with this party. [ Norquay tells the story to friends in Toronto and the black woman turns to Norquay and says, “you have obviously never tried to catch a cab with me here in Toronto”Media has played an active
role in perpetuating this racism through negative stereotypes. Although public policy and multiculturalism have reduced overt, negative stereotyping, racism is still perpetuated by omission or by what is not being said. The lack of positive roles for minorities reaffirms traditional stereotypes. As advertising, cinema, news and TV play a bigger role in the socialization of youth, the images of minorities that they see as children will be the images that they reproduce as adults. It is time that this circle is broken. Media must bare its share of this responsibility; but, so must the individual. Individuals have the option of turning media off and talking to others about what is going on.
The issue of racism in media will not resolve itself until it is realized that white values are not necessarily right values. ]
There are no new answers.