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Q: SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a
special dealer meeting at a resort in Hawaii. This is A. probably illegal because it might encourage price competition among retailers B. an example of cooperative advertising C. the type of promotion that continues to impact sales even after the promotion is over D. an example of a ...
A: The answer is C. The type of promotion that continues to impact sales even after the promotion is over.
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User: SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is A. probably illegal because it might encourage price competition among retailers B. an example of cooperative advertising C. the type of promotion that continues to impact sales even after the promotion is over D. an example of a ...

Weegy: The answer is C. The type of promotion that continues to impact sales even after the promotion is over.
bongche|Points 2173|

User: Advertising allowances A. are incentive monies given to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products B. involve intermediaries and producers sharing in the cost of ads C. allow for coordination and integration of ad messages in the channel D. set the allowance amount as a percent of the retailer's actual purchases

Weegy: The answer is A. are incentive monies given to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products
bongche|Points 2173|

User: Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are A. quantity discounts B. brokerage allowances C. push money allowances D. advertising allowances

Weegy: The answer is D. advertising allowances
bongche|Points 2173|

User: A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has A. a pulling policy B. a target marketing policy C. a selective distribution policy D. a pushing policy

Weegy: The answer is A. a pulling policy
bongche|Points 2173|

User: Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using A. exclusive distribution B. a corporate channel system C. dual distribution D. pushing

Weegy: The answer is : D. pushing
luvred48|Points 42|

User: Quality Ceramic, Inc., (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the A. combined target market approach B. single target market approach C. multiple target market approach D. mass marketing approach

Weegy: A. combined target market approach
Expert answered|jeifunk|Points 3198|

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Asked 6/6/2012 7:02:03 AM
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