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Q: what maketing-mix variable does the AMA's internet marketing effort exemplify?
A: AMA a marketing mix of price, product, promotion and distribution. AMA membership has a price range that differs according to the targeted market of its potential customers. [ AMA supports the goals of individuals and organizations through a range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.
They also have promotions going on such as preferred member pricing for students, up to 25% savings, subscriptions, and unlimited access. There?s no better way to get your career really moving than with an AMA distributed Self-Study Certificate Program. Programs such as Administrative Professional ]
Reykey|Points 50|
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Asked 9/18/2013 5:05:36 PM
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